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YOSHIDA & Co. 90th Anniversary Project 015 "HELLO KITTY × PORTER" To commemorate the 90th anniversary of Yoshida & Co., we are releasing collaborative items with "HELLO KITTY," one of Japan's most popular characters. Since its creation in 1974, HELLO KITTY has been a beloved national character born in Japan, enjoyed by people of all ages. Two years ago, it celebrated its 50th anniversary and has now become a global icon, distributed in many countries and regions. This collaboration features an original design of Hello Kitty dressed as a "PORTER" printed on cotton bonding fabric, and the charm of the plump, three-dimensional reproduction of her trademark red ribbon. This special collection commemorating Yoshida & Co.'s 90th anniversary includes bags, wallets, Hello Kitty plush toys, T-shirts, key charms, and other items featuring original PORTER designs. The bags and wallets feature a beautiful, glossy nylon fabric with a Hello Kitty and heart print, available in two colors: black and red. Bonding gives them a soft, supple feel. The lining incorporates three colors inspired by Hello Kitty's white and red ribbon and blue overalls. The sack pack can be carried in various ways—on the back, over the shoulder, across the body, or by hand—making it a versatile item that suits your outfit and mood. The handles and shoulder straps are detachable for different uses. The main compartment can be accessed via a side zipper and closed with a drawstring.