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YOSHIDA & Co. 90th Anniversary Project 015 "HELLO KITTY Ă— PORTER" To commemorate the 90th anniversary of Yoshida & Co., we are releasing collaborative items with "HELLO KITTY," one of Japan's most popular characters. Since its creation in 1974, HELLO KITTY has been a beloved national character born in Japan, enjoyed by people of all ages. Two years ago, it celebrated its 50th anniversary and has now become a global icon, distributed in many countries and regions. This collaboration features an original design of Hello Kitty dressed as a "PORTER" printed on cotton bonding fabric, and the charm of the plump, three-dimensional reproduction of her trademark red ribbon. This special collection commemorating Yoshida & Co.'s 90th anniversary includes bags, wallets, Hello Kitty plush toys, T-shirts, key charms, and other items featuring original PORTER designs. The bags and wallets feature a beautiful, glossy nylon fabric printed with Hello Kitty and heart patterns, available in two colors: black and red. Bonding gives them a soft, supple feel. The lining incorporates three colors inspired by Hello Kitty's white and red ribbons and blue overalls. The 2-way duffel bag features a distinctive crescent shape. Side pockets and snap-closure pockets on the exterior are convenient for storing small items like smartphones. A detachable strap allows for both hand-carrying and shoulder-carrying.