Design concept of NEIGHBORHOOD is basic clothes made with unique interpretations of motorcycle, military, outdoor, and tradition.

Shinsuke Takizawa, who is well versed in motorcycle and the surrounding counterculture, found NEIGHBORHOOD and opened the first shop at Tokyo Harajyuku in 1994. NEIGHBORHOOD was quickly embraced by young people and gained popularity as a representative of the "Urahara" brand. He has been capitalizing his taste and knowledge on NEIGHBORHOOD. By the way, he is a a Harley-Davidson rider and sometimes participate in a motorcycle race.

The attractive design of NEIGHBORHOOD is a bit of a twist added to a basic item with a vintage finish, emblem and embroidery and also the design is not overdone, that is the reason why the brand has been valued over 25 years.